Nike - Air Is Everything

Nike 'Air is everything', is a personal exploration. Initiated by style frames that were proposed to a client, but didn’t get through to the next stage. Instead, this turned in to an exciting project exploring particles, dynamics and environments.

The air we breathe and the water we drink, this combined with Nike's initiative for sustainable creation and the use of recycled materials in their products is what brought this personal project to life. A tiny water droplet rejuvenates the environment around it. Sending off a wave of particles around the city bringing back colour (Clean air & water), during which we see the sole of a shoe being formed.